Geraldine vilato, MBA
A performance-driven operations executive with a passion for improving efficiencies, increasing customer value, and creating new monetization opportunities. Geraldine began her career over 15 years ago in broadcast television at Univision Network where she was a part of the Digital Transformation Agile team that implemented Avid Interplay and transitioned the network from analog to a digital production environment. She also managed the implementation of the Media Asset Management System (MAM), as well as oversaw multiple phases of software development, ranging from systems analysis and workflow design to testing and launch.
In 2008, Geraldine Founded and served as CEO of Chrome Red Corp, a creative consulting agency that helped businesses successfully launch all phases of new and existing product lines across different markets. In 2019, Geraldine founded and served as CEO of Wetonic, a new line of plant-based teas that promoted healthier lifestyles and wellness to customers. Geraldine is a proven and proficient Product Manager with expertise in Engineering, Design, and Marketing.
Geraldine currently serves as Chief Product Officer at Agua Media, where she oversees the product vision, strategy, and content development of the company which provides a much-needed platform for Latino podcast listeners and creators who make up the New American Mainstream.
Geraldine vilato, mba
Cross-functional Team Leadership
Agile Methodologies, Scrum
User Experience UX
Product Vision Refinement
Chief Product Officer
2022 - current
Agua Media Podcast Network produces podcasts for the U.S. Latino+™ community by offering a wider angle view of conversations, storytelling, and interviews through the lens of New Mainstream Latinas and Latinos. From current events to true crime, horror, lifestyle, and humor, Agua also provides a much-needed platform for podcast listeners and creators who make up the New American Mainstream.
Role Main Focus:
• Product vision, strategy, and development
• Product life cycle of flagship and new products
• Technical aspect of the product development
• Data analytics and how it correlates with Product Management
• Building user focus product strategy and managing the product life cycle from start to finish
• Product Development
• Building and navigating the Product Roadmap
• Tool chains
• Mentoring & supporting Product Management, Product Design, Engineering, as well as Product Marketing teams.
• UX and UI Design
CEO & Founder
2019 - 2022
Wetonic is a Consumer Packaged Goods (C.P.G. ) wellness company servicing as a bridge for aspirational consumers to obtain a healthier lifestyle.
Clients: UNFI, KeHE, Publix, Whole Foods, Wegmans, Amazon.com, Albertsons/Safeway.
Led research and development of CPG (Consumer Packaged Goods), innovative product ideas. Handle implementation and deployment of new product design, formulation, certifications, and compliance. Built and sustained strong relationships with suppliers, logistics, co-packers, consolidators, merchandising partners, brokers, distributors, chain category managers, and end consumers. Executed automated workflows, ERP system, data analysis dashboards, and company’s standard operating procedures. Implemented a go-to-market strategy to deliver the brand's unique value proposition to customers and achieve a competitive advantage. All under a Scrum Agile Framework.
Increased productivity and organizational effectiveness by centralizing 360˚ operations with agile standard operating procedures and automation. Negotiated and secured multi-year co-packer agreements through competitive pricing and scalable growth structure. Provide visibility of brand and competitors for improved store-level iQ by designing and customizing performance data dashboards. Establish a forward-thinking teamwork culture within a global team model. Manage high-caliber talent within a fully remote agile work environment.
• Fostered and maintained strategic relationships with national distribution partners, such as UNFI and KeHE, and achieved access to a $2.5B subcategory with 9.1% average growth.
• Centralized national operations and implement cost-effective strategies that increased profit margin contribution from 25% to 58%.
• Handle supply chain vendors, logistics, contract manufacturing, consolidators, merchandising partners, distributors, chain category managers, and end consumers.
• Led geo-targeting, re-marketing, and sales conversions process as well as increased brand awareness through B2B / B2C customer journey and automation workflows.
CEO / Director of Product Management
2008 - 2022
Chrome Red is a creative business consulting agency that has helped numerous Business to Business (B.2.B) / Business to Consumers (B.2.C) companies in industries such as Consumer Packaged Goods (C.P.G), Health Care, & Telecommunications to successfully launch all phases of new/ existing product lines across markets.
Consumer Packaged Goods (C.P.G) Industry Clients: Green Good Pack, Gusto Risto Bar, Wetonic, Erik Fits Meals.
Health Care Industry Clients: OrthoNow Franchises, Dr.G Medical Centers, Doral Foot & Ankle, Surgery Center at Doral, TRC Medical Practices, Otero Dental Centers, Gateway Dental, Badia Hand to Shoulder Center.
Telecommunications B.2.B. SaaS / B.2.C. SaasS: Ragz Tech, Llamada Real, LlamaNova.
Ability to demonstrate an in-depth understanding of the Product Management role as it applies to software development as well as to non-software projects.
Provided clear direction and with a problem-solving mindset, understanding of what is desired “now” as well as “what’s next” in their industry. Established great collaborative relationships with customers/stakeholders through open, transparent, communication. Had a clear understanding of what is “value” to the customers. When appropriate, redirected client’s requests that were out of alignment with the product vision and or product roadmap to attain project success.
Great Collaborative relationship with product development team establishing a high level of trust between each other. Adjust Jira Product Backlog and Product Roadmaps using guidance and input from the development team as applicable. Fully prepared to appropriately engage in all scrum events.
Led multiple product portfolio management, and product marketing initiatives worked alongside the engineering team, as well as other departments. Experience with cross-functional team leadership, business analysis, process improvement, competitive analysis, and program management.
Conducted market research and data analytics initiative to define clear strategies and project scopes. Establish a long-term product vision, as well as identified immediate product needs, product requirements, and roadmap. Managed product launch timelines, and feature prioritization, and worked with cross-functional internal and external departments to refine the product strategy. Optimized integrations, product development, testing, and launch. Served as the main point of contact and provided ongoing support across partnerships. Created highly organized documentation, standard operating procedures, workflows, and status documents. Generated monthly reports and provided quarterly updates. Ensured that all quality, usability, and reliability standards were met.
Operations Manager - Avid
2005 - 2013
Univision is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content.
Part of the Digital Transformation Agile team. Implemented Avid Interplay and transition network from analog to digital production environment. Managed the implementation of the Media Asset Management System (MAM) as well, multiple phases of software development ranging from systems analysis and workflow design to testing and launch.
• Initial implementation of the Avid Interplay | MAM Media Asset Management System, initially intended as a tool to produce Digital Distributed media, is now a key component of Univision's News, Sports, Telenovela, and Live Programming output.
Executive Master of Business Administration
Florida International University 2021
Bachelors of Art in Art
Florida International University 2020
Licenses & Certifications
Certified Agile Leadership Essentials® (CAL-E®) | Scrum Alliance
Issued May 2022 - Expires May 2024
Credential ID: 1587754
Certified Agile Leadership for Orgs® (CAL-O®) | Scrum Alliance
Issued May 2022 - Expires May 2024
Credential ID: 1587755
Certified Scrum Product Owner® (CSPO®) | Scrum Alliance
Issued Mar 2022 - Expires Mar 2024
Credential ID: 001338489
Honors & Awards
Exceptional Graduate Nominee: You Make a Difference! | 2021
FIU Chapman Graduate School Of Business
National Society of Leadership & Success | 2019
Special Recognition City of Doral | 2016
City of Doral
The City of Miami Salutes Geraldine Vilato | 2016
The City Of Miami
Agua Media produces podcasts for the U.S. Latino+™ community by offering a wider angle view to conversations, storytelling and interviews through the lens of New Mainstream Latinas and Latinos.
Chief Product Officer
Chrome Red is a creative business consulting agency that has helped numerous companies successfully launch all phases of new/ existing product lines across markets.
Chrome Red Corp
CEO & Director of Product Management